Start learning how to plan, build, execute, optimize and analyze campaigns in DV360.
Our agenda combines theory with in-depth platform examples to maximize your understanding of the platform’s capabilities for branding or performance objectives.
Formerly known as DoubleClick Bid Manager, Display & Video 360 (DV360) has been upgraded and rebranded to form part of the Google Marketing Platform as a Demand Side Platform that can be used to easily manage end-to-end programmatic campaigns across display, video, native, TV, and audio.
Upgrade your end to end programmatic campaigns across all channels leveraging this unified DSP solution. As experts, we will help you make use of the full capabilities of the platform.
Our expert trainers will equip the attendants with full knowledge of the below topics in a private or classroom setting. Across the different sessions, practical examples will be used and live campaigns set up based on a programmatic campaign brief of the attendants’ choice.
Training sessions can be customized based on the level of the attendants and dive deeper into certain topics where required.
Introduction to Partner, DV360 hierarchy.
Types of advertisers and creating pixels, audiences and 3rd party including marketplace.
Introduction to campaign setup, line items, insertion orders and creative assignment.
Setting up budget and pacing.
Bid strategies explained, optimization, bid multipliers and overall optimization options.
Introduction to reporting such as IAR, Floodlight, Reach etc.