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Display & Video 360

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Formerly known as DoubleClick Bid Manager, Display & Video 360 (DV360) has been upgraded and rebranded to form part of the Google Marketing Platform as a Demand Side Platform that can be used to easily manage end-to-end programmatic campaigns across display, video, native, TV, and audio.

Learn more

The Overview

DV360 is now a unified solution for all programmatic buying and is arguably one of the most valuable tools for many brands and agencies today looking for granular audience targeting capabilities.

Whether you want to upgrade from Google Ads to DV360 or an advanced user who needs refresher training, our team of DV360 experts can support you to maximize the use of the platform and its advanced functionalities to reach your objectives.



Apart from the open exchange and multiple ad exchanges, DV360 hosts a private marketplace where you can search, negotiate deals and bill partners in a single workflow.

Data Activation

Upgrade your first-party data strategy and leverage audience segments from non-google platforms which can be shared directly to DV360 for activation.


Take advantage of Google audiences such as custom affinity and in-market to refine targeting, the platform also provides frequency, impression and click-based audiences for granular targeting.

Machine Learning

Leverage new automated and self-learning smart bidding and reduce manual optimizations while driving efficiency.


The optimization levers available are unparalleled and varied including advanced and custom viewability and customer acquisition metrics.


Understand campaign performance with unique and cookie reach, viewability metrics, Nielsen digital ad ratings measurement, and brand lift.

Campaign Management

DV360 is a single workflow with native integrations to platforms such as Campaign Manager. Equally the ability to execute campaigns with a shared frequency cap across multiple channels brings further efficiency and insights to performance.

What Solutions Can Bidmath Offer?

Managed Service

This is an end to end campaign setup, activation and optimization model where clients fill out the campaign briefing template and the campaign will be managed, leveraging our global performance hub.

  • Full management and execution of the platform based on business objectives.
  • Programmatic media planning response based on campaign brief.
  • Utilisation of advanced features and comprehensive testing.
  • KPI framework developed to demonstrate the ROI for clients.

Self Service

For those who understand DV360 and how to use the platform, we can offer access so you can set up, optimize and analyze your campaigns and leverage the full capability of DV360 on flexible contractual terms, including optional training sessions for new staff members.

  • Full access to the Display and Video 360 platform.
  • Optimisation support layer where required.
  • Dedicated account manager for support and use of advanced queries.

Manual Audit

The audit includes a comprehensive review of your activity from square one, to see if there’s any room to improve set up and if there are features that could be taking advantage of from optimization to measurement.

  • Campaign and account analysis
  • Performance and set up best practices.
  • Line item structure and expansion recommendations.
  • Troubleshooting and taxonomy formation. 
  • Log file extraction and suggestions for use.


Start learning how to plan, build, execute, optimize and analyze campaigns in DV360.

Our agenda combines theory with in-depth platform examples to maximize your understanding of the platform’s capabilities for branding or performance objectives.

Suitable for agency traders who require a refresher and new to programmatic and taught by instructors in local language. Visit our platform training page for more information on the agenda and what learning path is available. 

  • SESSION 1: Introduction to Partner, DV360 hierarchy. Types of advertisers and creating pixels, audiences and 3rd party including marketplace.  
  • SESSION 2: Introduction to campaign setup, line items, insertion orders and creative assignment. Setting up budget and pacing.
  • SESSION 3: Bid strategies explained, optimisation, bid multipliers and overall optimisation options. Introduction to reporting such as IAR, Floodlight, Reach etc.


For brands who wish to switch their programmatic model from managed to in-house, we support technology setup, audit, and training over a set period. Our framework for in-housing encompasses four stages:

  • Assessment.
  • Implementation.
  • Transition.
  • Consulting Support.

Get In Touch

Get in touch to understand how to upgrade your programmatic buying through DV360.

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